Accenture Completes Acquisition of Adaptly

NEW YORK; Dec. 20, 2018 – Accenture (NYSE: ACN) has completed the acquisition of New York-based Adaptly, a digital media services company that enables the world’s leading brands to manage data-driven campaigns across prominent digital advertising channels and platforms. The move strengthens Accenture Interactive Programmatic Services and improves its ability to activate, optimize, and measure media cross-platform, helping to drive superior business outcomes for advertisers. The acquisition of Adaptly was first announced last week.

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