Majority of Consumers Buying From Companies That Take A Stand on Issues They Care About and Ditching Those That Don't, Accenture Study Finds

NEW YORK; Dec. 5, 2018 – Nearly two-thirds of consumers globally (63 percent) prefer to buy goods and services from companies that stand for a shared purpose that reflects their personal values and beliefs, and are ditching those that don’t, according to new research from Accenture (NYSE: ACN).

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