Accenture, Qualcomm and Kellogg Company Create and Pilot Virtual Reality Merchandising Solution to Transform Brand and Retail Strategy

NEW YORK; Feb. 14, 2019 – Accenture (NYSE: ACN), Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated (NYSE: QCOM) and Kellogg Company (NYSE: K) have collaborated to develop and pilot a solution that embeds eye tracking technology in a mobile virtual reality (VR) headset to reinvent how brands and retailers gather critical consumer data and perform market research.

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