Innovative CMOs Are Creating Superior Business Value by Rewiring Their Organizations to Deliver Hyper-Relevant Customer Experiences, Accenture Study Finds

NEW YORK; March 27, 2019 – A small number of innovative chief marketing officers (CMOs) are helping their organizations generate shareholder returns 11 percent higher than those of their industry peers by delivering hyper-relevant customer experiences, according to a new report from Accenture (NYSE: ACN).

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