Brands Must Alleviate Concerns around Technology in the Home to Win Consumer Trust

DUBLIN; April 25, 2019 – The smart home was intended to make consumers’ lives easier, safer, and more enriching but despite substantial hype and industry investment, smart home technology is yet to be fully adopted by consumers. To design the smart home solutions that customers really want, brands need to shift from a product focused approach to a human centric approach.

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