Middle Eastern Companies That Take a Strategic Approach to Innovation Achieve Higher Profitability and Productivity, According to New Accenture Report

ABU DHABI; April 5, 2021 – Middle Eastern companies registered a significant surge in their innovation strategy scores on Accenture’s Innovation Maturity Index, as businesses reviewed their strategies due to COVID-19. However, the new report by Accenture (NYSE: ACN) found that despite the pandemic opening doors to embrace new ways of working and doing business, there was only a marginal uptake in companies reimagining themselves, reflected by a 1% increase in the overall index score. This signifies the regional dichotomy between a culture that sets companies up to innovate new ways of working enabled by technology and traditional ways of doing business, which often requires a physical presence.

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